Seeking the commitment of policy makers is always an ambitious goal. The first step in this process is making government representatives and public health officials understand the challenges of the scientific topic one is involved in. Providing them with tailor-made, palatable information is absolutely necessary. After all, better understanding at all levels in different disciplines is key to convincing policy makers to take the right measures. That is why Semiotics developed the Science Policy Interface. It is a separate programme track at a scientific conference, targeted at policy makers and public health officials and running in parallel with the ‘standard’ scientific programme. It has proven to be successful in public health fields, for example at the European Influenza Conferences.